Throughout the history of agriculture, the iconic green and yellow have played a crucial role in developing agricultural communities worldwide, powering farms worldwide, and feeding a growing population.
There can be no doubt that John Deere, the brand of choice for many farmers for their quality tractors due to nearly two centuries of manufacturing experience, is one of the most trusted brands on the market. Despite that, you may not be aware of several more aspects to the brand.
It has been proven that many of our clients throughout the world are delighted with what we have to offer and appreciate why it sets itself apart from other machines in the market. Since the company’s long history, the brand is now synonymous with quality, and it is this factor that directly contributes to the company’s success.
This article covers a wealth of information to better understand how John Deere got to its current position. To build a business like this, hard work and quality craftsmanship were both essential to its success.
If you’re looking for harvesters, tractors, balers, sprayers, seeders, or anything else that can improve your productivity, you should consider going with a John Deere.
Let’s get to know.
Interesting Facts You Should Know About John Deere
Here we will compile all the interesting facts you should know about John Deere:
1. A pioneer of GPS and auto-steer technology, John Deere was among the first to adopt these technologies.
The idea of self-driving cars is a great concept today. However, the farmers have already been using self-driving tractors in their fields for over 10 years.
John Deere was one of the early agricultural companies to use GPS to manage harvesting operations.
A group of researchers at John Deere discovered systems that could assist tractors in steering themselves while maneuvering and working in rows of crops. The system was developed in 2003 with the help of Navcom, which is accurate to a few inches, but frequently loses signals.
After many attempts, John Deere finally formed a partnership with NASA in 2004, which allowed it to take advantage of NASA’s global network of ground stations worldwide and use NASA’s JPL (Jet Propulsion Laboratory) software that streams satellite tracking data through the internet in real-time.
As a result of successfully modifying its StarFire GPS receivers, Deere has now been able to offer its customers self-driving agricultural equipment and provide the product for the first time.
2. The company manufactures more than 700 different types of tractors.
After taking over the Waterloo Gasoline Engine Company, John Deere made its way into the tractor business. However, the company sold 5634 Waterloo Boy tractors within a year, making it the largest tractor brand in the United States within the first year of taking over the company.
In the last few decades, John Deere produced more than 700 tractors, including tracked tractors, utility tractors, compact tractors, and tractors that reached high horsepower levels.
3. John Deere strictly enforces quality control.
What was the primary factor behind John Deere’s success as a blacksmith and professional?
Even though John and the team were always ahead of time and concerned about quality, every process was dedicated enough to put the product through rigorous quality control standards. To them, nothing was more important than achieving quality results, as this was the only way to establish a name for them as a great market player in the field. It was determined that if they miss this process, they may remain a step behind.
Consequently, John Deere has become synonymous with quality in the world of agriculture as a result of these efforts. Through these machines, their legacy will continue to live on.
As a result, they wanted to ensure that any order coming through was handled promptly. A hard-working attitude is one of the factors that led them to become popular at the time.
Before releasing the machines in the open market, they always took their time and learned what the customers wanted.
According to John, if the machines were not working in a way that people would appreciate, they were not worthy of him.
4. John Deere trademarks the color combination of green and yellow.
An example of this can be found in the experience of one of the farm equipment manufacturers.
According to a lawsuit filed in 2017 by John Deere against FIMCO Inc, located in the district of Columbia, accusing FIMCO of using Deere’s trademark green and yellow colors to sell their equipment while making consumers believe that both brands were affiliated.
The Judge ruled in favor of John Deere and deemed the mark “famous”. This means that the general public of the United States has a widespread perception of the trademark as a mark for goods or services associated with its owner, which they widely recognize.
You should think twice before painting your machine or belongings to make them appear like John Deere products.
5. John Deere has been producing their diesel engines since 1949
The diesel engine was introduced in 1949. Diesel engines, which were once a marvel, are now commonplace and have been for decades. John Deere used a lot of technological innovation to produce a diesel engine with a wide range of power that would propel their machinery.
There was 51 horsepower in the engine, and this engine could easily take off when you needed a bit of a boost. Therefore, it was an excellent choice for those looking to craft top-quality machinery that could be used for years and kept in good condition for the long run.
Conclusion
To understand how the company emerged into such a powerful brand, it is important to understand how it developed throughout its history.
And that is what we’ve tried to do through this blog; by making you aware of the many fascinating facts about John Deere and Company. Tell us which fact you liked the most in the comments section below.
B.E (Mechanical) Mumbai, MBA – ISB, Hyderabad (2011)
Managing Director at Atrac Engineering Co (manufacturers and exporters of aftermarket engine parts)
Member of EO Navi Mumbai.
Hobbies include avid fitness enthusiast – crossfit, golf and trekking.
